In the understanding of FreeMotion, marketing research and analytics constitute the main platform for setting targets in marketing and advertising, and form the foundation for tracking results. We do not do research for the sake of statistics; we conduct analytical work at a given time and for a given task. Today there is a situation on the market when the word “research” is often understood as “science for the sake of science,” losing sight of the applied nature of this service. The results of such research are often of a general nature and require additional adaptation to a particular campaign. However, jobs are different, and it is not always necessary to carry out complex and costly research, which takes time. Having realized the errors of classical methods, we are ready to propose that our customers consider other non-classical and effective methods of research and analysis.